BNY Mellon Careers

Sr Segment Marketing Manager

Boston, Massachusetts
Wealth Management


Job Description

The Senior Segment Marketing Manager is an integral member of the marketing team focused on the marketing, new business development and client service needs of major business practices and strategic focus areas within BNY Mellon Wealth Management ('WM'). These may include such business areas as private banking, brokerage services, insurance services, and major operational and business-mandated programs and initiatives. In this role, the Senior Segment Marketing Manager provides strategic and analytical support in identifying and prioritizing customer and product development opportunities, develops successful selling strategies, builds and manages communications programs, and -- in coordination with other BNY Mellon WM marketing managers, sales management, corporate resources, and executive management -- develops and executes plans to deliver consistently effective marketing programs. Requires a minimum of 10-15 years of progressive leadership roles in marketing, communications and/or marketing strategy, at least half of this time in financial services and banking businesses. Exceptional strategic communication and writing skills a requirement, as well as excellent independent project management skills. Ability to think with an analytical mindset and integrate market research results in business planning activities and communications development. Solid business and regulatory knowledge, both in investing/brokerage services and banking. Must be able to independently manage multiple projects and issues effectively. Strong relationship management and interpersonal skills a necessity. 

Qualifications

College degree required.

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

As one of the nation's leading wealth managers, BNY Mellon Wealth Management is dedicated to helping individuals, families, planned giving programs, endowments, foundations and other institutions with all of their wealth and investment planning needs. By providing integrated products, services and solutions, we help them capitalize on opportunity while managing risk. Backed by more than two centuries of experience, we understand our clients' needs and deliver customized strategies to help them reach their goals.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.


Primary Location: United States-Massachusetts-Boston
Internal Jobcode: 32639
Job: Wealth Management
Organization: WM Other Services-HR14166
Requisition Number: 1707872