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Market Research Manager
Reporting to the VP, Associate Director of Market Research, the ideal candidate is an experienced market researcher with executive-level presentation skills and a proven track record for producing insightful reporting with data visualizations. The candidate will manage multiple research projects and work with a range of software platforms to provide insightful and actionable reporting that will influence strategic and operational decisions. The candidate will also maintain accuracy of all ongoing reports/dashboards, data sources/archives, and metrics tools.
The Market Research Manager position requires a proven track record of data analysis, data visualization and reporting experience to support client management, cross-sell, sales prospecting, and service delivery planning and execution. This role will be responsible for gathering, validating, analyzing, visualizing, and presenting survey results and metrics data to provide performance reporting and actionable insights related to our spanning Voice of Customer, Brand, Competitive Intelligence and Market Penetration. Flexible thinking, innovative research approaches and strong executive communications are constantly required for the incumbent to meet these requirements.
-Collaborate with internal stakeholders to define market research objectives, including reporting requirements
-Lead research projects independently and with colleagues
-Manage data on a tactical basis, while also delivering meaningful, actionable insights
-Apply appropriate statistical methods to analyze data
-Track and measure key performance indicators and business focus areas across multiple sources
-Analyze client and market feedback across various dimensions (e.g. client segments, geographies, business lines, etc.) to identify trends and attributes of success
-Design and visualize quantitative results and qualitative analysis via data visualization tools
-Liaise with internal and external technical support leads to ensure consistency and accuracy of all measureable data
-Liaise with internal and external technical support leads to develop ways to enhance reporting efficiencies
-Develop and implement statistical algorithms/models to process and manipulate large datasets across a variety of sources for reporting and analysis
-Determine and document best practices and enhancement opportunities
Min Education: BA/BS- Min Experience: 5 years experience- Pref Education: Graduate- Pref Experience: 5-7 years experience
-Advanced knowledge of MS Excel (formulas, pivot tables), data visualization software (e.g. Tableau, Birst, DOMO, Qlik); interactive presentation required
-Advanced knowledge of statistics and related analytic tools (e.g., SPSS/SAS using correlation, regression, text analytics and other marketing research methods)
-Experience with Business Intelligence software for prepping and integrating data (e.g. Alteryx, Business Objects)
-Experience in B2B Financial Services market research preferred
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
Primary Location: United States-Pennsylvania-Pittsburgh
Internal Jobcode: 46040
Requisition Number: 1712242