BNY Mellon Careers

Sr Mgr, Mktg and Comm

Tokyo, Japan
Asset Management

Job Description


l  Work with regional APAC Marketing and business teams to help build marketing plans for target clients in Japan

l  Help develop, implement the Marketing strategy for both the institutional and intermediary business in Japan, incorporating value proposition and end-to-end experience delivery in conjunction with key stakeholders.

l  Evaluate and manage brand propositions to ensure they meet customer needs, differentiate BNY Mellon in the market and deliver profitable outcomes for the organization

l  Manage the implementation of short-term and long term marketing initiatives to improve the client life cycle experience including pre-sales, sales, service and all touch points

l  Collaborate with Marketing and Sales teams to drive the right product mix and meet the needs of customer and shareholders. Identify KPIs and manage marketing activities around them, communicating results and adjusting strategy accordingly

l  Drive, participate and implement APAC Marketing initiatives to deliver localized thought leadership in conjunction with key stakeholders

l  Work with distribution & service teams to provide education, support and communication tools to better target new customer and service existing customers. Communicate with key stakeholders across business, Compliance and product teams throughout the process

l  Work closely with the APAC Marketing to build and execute on an annual event calendar and conduct events, leverage cross business opportunities and increase client loyalty and engagement

l  Manage PR agency relationships and media activities for Japan, ensure alignment with Communications initiatives. Coordinate and communicate global and regional messages to local stakeholders and teams as\when needed

l  Be responsible for meeting growth target and segment level KPIs from a Marketing view

l  Periodically conduct competitive market analysis to enhance the value propositions

l  Conduct sales support for Japan Retail and Institutional teams



l  Bachelor degree, MBA preferable

l  Strong background in marketing and communication, experience working with regional and global teams

l  Fluid command of the Japanese and English Language competencies

l  Deep expertise of the Japanese asset management industry market preferred

l  Excellent verbal and written communication and presentation skills, and the ability to interface directly with internal and external clients

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark:

As one of the world's leading investment management organizations and one of the top U.S. wealth managers, BNY Mellon Investment Management combines agility, insight and scale to create and deliver strategies and solutions to address our clients' needs. Encompassing BNY Mellon's investment management firms, wealth management organization and global distribution teams, we draw on deep expertise to collaborate with clients and tailor our best ideas and resources to meet their specific needs. We pride ourselves on providing dedicated service through our network of global professionals who have a deep understanding of local requirements. With our extensive experience in anticipating and responding to the investment and financial needs of the world's governments, pension plan sponsors, corporations, foundations, endowments, advisors, intermediaries, individuals and families, and family offices, BNY Mellon Investment Management is dedicated to helping clients reach their goals.

BNY Mellon is an Equal Employment Opportunity Employer.

Primary Location: Japan-Tokyo-To-Tokyo
Job: Asset Management
Internal Jobcode: 09703
Organization: IM APAC-HR11404
Requisition Number: 1801235