Independently conducts, coordinates, and analyzes market research for internal clients; works with project or business unit managers to define research goals, design instruments/methods, and field the research. Analyzes and reports results. Supports client-facing staff in various areas of the Bank with research requests. Has a solid understanding of available data sources and can appropriately leverage internal and external systems, databases, etc. to develop theories, describe characteristics, and explain motivations behind market behaviors and environments. Works with external research vendors to define requirements and drive delivery. Gathers internal and external research via Internet, trade publications, paid online databases, etc. on marketplace issues/trends and business intelligence for select Bank operational areas. Uses various statistical methods (from descriptive frequencies/means to multivariate techniques) to examine and analyze data on clients and the marketplace to support business development, segmentation/ opportunity analyses, sales strategies and special projects. Organizes research and findings in a logical manner and provides to senior staff and management for use in presentation to leaders. Creates accurate tables/graphs to support assertions. Liaison and advisor to assigned business areas, providing expertise on market environment and helping to develop client and business strategies. No direct reports. May provide work guidance to less experienced colleagues. Begins to lead small, limited impact projects. Project responsibilities extend beyond the team/area and may impact a business segment. Contributes to the development and implementation of team/area goals. Modified based upon local regulations/requirements.
Bachelor s degree in marketing, business, mathematics/statistics or the equivalent combination of education and experience is required. 5-7 years of total work experience preferred; market research and analysis experience preferred. Applicable local/regional licenses or certifications as required by the business.
#LI-AV1 BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans. Primary Location:
United States-Pennsylvania-Pittsburgh Internal Jobcode:
Marketing-HR08384 Requisition Number: