Leads the planning and execution for a primary marketing and/or communications function in support of the firm's key strategic thought leadership initiatives for Pershing and in support of its business goals related to brand awareness, client acquisition, client and employee engagement. Subject-matter expert in thought leadership content strategy, execution, channel distribution and measurement of results. Strong writing and communications skills. Establishes collaborative relationships with multiple business stakeholders and external partners to align activities to key strategic objectives. Develops and manages annual thought leadership planning process and results reporting to primary stakeholders. Influences necessary resources. Involves others in decision-making to secure buy-in. Actively seeks input across Pershing and the enterprise to make timely and well-informed decisions that maximize results. Considers all relevant factors and makes sound decisions. Studies the competition and communicates across business units and with clients. Ensures standard operating procedures and policies are being adhered to. Challenges the status quo to raise standards and common practices. Encourages diverse thinking to promote and nurture innovation. Promotes a sense of urgency and establishes individual accountability supporting functional or business initiatives. Persists in accomplishing objectives despite obstacles. No direct reports, provides guidance to less experienced staff. Leads thought leadership projects to include assigning work and monitoring quality and completion. Develops, monitors and negotiates budgets. Bachelor's degree or the equivalent combination of work experience required; advanced degree and FINRA license 7 preferred. 10+ years of related experience preferred; experience in the securities or financial services industry preferred.
Qualifications Bachelor's degree preferred, advanced degree and FINRA License 7 preferred.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
Primary Location: United States-New Jersey-Jersey City
Internal Jobcode: 09704
Job: Communications/Corp Affairs
Organization: Pershing Domestic-HR06431
Requisition Number: 1812791