BNY Mellon Careers

Head of Marketing & Communications Asia Pacific

Hong Kong, Hong Kong
Communications/Corp Affairs


Job Description

Scope:

The Head of Communications and Marketing Asia Pacific (APAC) is responsible for developing and implementing communications and marketing strategies that support BNY Mellon’s business objectives in the region. The Head will work closely with country and business leadership across APAC, and build a collaborative partnership across all communications and marketing professionals.

 

The Head will lead the APAC Marketing and Communications Council based in Hong Kong. 

 

Primary responsibilities include:

Lead regional team in communications and marketing planning and execution to support BNY Mellon’s business activities and strategic objectives across a number of markets.

Lead and manage a team of ~8 direct reports in various locations. Provide leadership and guidance regarding BNY Mellon’s global priorities, and local market opportunities/ challenges across the region. Encourage collaboration and flawless execution.

Chair the APAC Marketing and Communications Council to ensure close collaboration and focus of all Marketing and Communications teams in delivering on APAC-specific strategies.

Create compelling narratives that: highlight the business strengths and leadership of key executives; can be leveraged internally with employees, and externally with media and other stakeholders; and are tailored to support specialized markets or products, as appropriate.

Build collaborative relationships with country and regional leadership, business stakeholders and corporate staff colleagues across the BNY Mellon enterprise.

Operate effectively in a highly matrixed organization.

 

Communications-specific responsibilities:

Act as spokesperson for BNY Mellon in APAC. Build relationships with key news media, both top tier and trade publications. Navigate unique media landscapes in APAC.

Manage regional processes and procedures related to incident and crisis communications. Influence necessary resources, collaborating with internal teams to understand issues, develop messaging, obtain approvals and distribute client-facing communications.Manage annual planning process and results reporting to primary business stakeholders. Manage regional budget/expenses.

Manage annual planning process and results reporting to primary business stakeholders. Manage regional budget/expenses.

Retain and manage external resources/agencies to support strategic objectives.

 

Marketing-specific responsibilities:

Drive business growth by amplifying the brand, targeting key client segments, driving digital marketing and developing lead generation campaigns in APAC.

Implement the regional marketing plans that incorporate goals and activities for the target segments and businesses (Asset Servicing, Corporate Trust, Depositary Receipts, Markets, and Treasury Services) and focus on the key markets (Australia, China, Japan, Korea, Singapore). 

Marketing activities include (but not limited to):  thought leadership activation, advertising, social media, regional website content and oversight, events, franchise sponsorships, and brand compliance.

Advise and educate leaders and teams on preferred tools, technologies and associated development processes, access and adherence plans, guidelines and support to ensure brand consistency.

Manage the workflow of marketing initiatives and revenue generation activation plans.

Manage regional marketing budget.

Reinforce risk mitigation reviews and processes.

Qualifications

Requirements:

 

Demonstrated track record of excellence in managing regional communications for a large, global financial services firm.

Deep and broad business acumen; solid understanding of BNY Mellon’s business (financial services experience is required).

Able to present and defend a point of view with the senior leadership team, internal colleagues and external media regarding how to best position BNY Mellon within the competitive landscape.

Experienced in media outreach to secure coverage in national/regional newspapers, broadcast outlets and trade publications. Deep knowledge of digital and social channels/platforms. Able to navigate unique media landscapes within APAC.

High-functioning, proactive individual who can handle stressful situations. Effectively prioritizes multiple demands on his/her time. Transitions easily from day-to-day tasks to high-profile, critical crisis situations. Fearless when managing challenging situations and conflict.

Commitment to excellence and collaborative approach to getting work done, balanced with a sense of humour

Outstanding written and oral communication skills; effective presentation skills.

Fluent in English; one additional language skill preferred.

 

Experience and Qualifications:

 

15-20+ years of professional experience, with 5 years of management experience, in corporate communications, marketing and/or media relations.

Experience in financial services industry is preferred.

International work experience and understanding of cultural nuances in APAC.

Prior experience leading a team spread across many countries/geographies.

Bachelor's degree required. Advanced degree and FINRA licenses are highly desirable.


BNY Mellon is an Equal Employment Opportunity Employer.

Primary Location: Hong Kong-Hong Kong-Hong Kong
Job: Communications/Corp Affairs
Internal Jobcode: 85469
Organization: Corporate Affairs-HR08291
Requisition Number: 1814277