BNY Mellon Careers

IM EMEA Marketing Manager (Frankfurt, Germany)

Frankfurt, Germany

Job Description

Job Purpose:


A role for an experienced financial marketing manager, with a sound understanding of the broader marketing mix, investment products, German regulations and financial promotion rules.


Responsibility for regional marketing for Germany in conjunction with German sales team and based in Germany. This will include the development and implementation, with regular review of the country specific marketing plan, with contribution to the channel’s distribution strategy, of BNY Mellon’s products and services.


This role requires establishing a close working relationship with the German sales team, client support and centralised London based marketing teams such as Planning and Projects, Marketing Operations, Editorial and fund information teams. This will involve travel to London ad-hoc.


Be an active member of the EMEA Marketing team, champion the sharing of ideas and build an understanding of the overall marketing plan and its activities for the business as a whole.


Company Overview:

BNY Mellon Investment Management is the global investment management arm of BNY Mellon, one of the world's major financial services groups with operations in more than 35 countries.


At BNY Mellon Investment Management, our goal is to build and manage investment strategies that address the ever changing needs of our clients. With over US$1.8 trillion in assets under management1 we are rapidly becoming a trusted investment manager of choice for investors globally.


Our multi-boutique model is driven by a unique and compelling approach to investment management. BNY Mellon Investment Management provides a robust corporate foundation, together with worldwide resources and administrative support whilst our investment boutiques are free to concentrate on what they do best – delivering specialist and focused investment performance. Each has its own unique investment philosophy, proprietary investment process and each is a leader in its field. It is a structure that encourages an entrepreneurial, focused approach to investment. This creates an environment in which each investment manager can best perform and build on its individual experience and organisational strengths in the development of new products.


Drawing on this comprehensive range of investment capabilities, we collaborate with you to deliver our expertise, including tailored solutions that are designed to match your requirements. Working together, we can help you reach your goal.


Key Responsibilities:


Regional Strategy & Planning

  • Work with the Planning and projects team and the regional distribution team to challenge existing marketing strategies for the country with the aim to improve sales success.

  • Ensure good communications and support on an on-going basis and regularly share activity plans from across the sales and marketing teams to leverage the various elements of the marketing mix

  • Work with the various Sales teams to ensure marketing programme and deliverables for Germany are in line with business goals.

  • Where possible utilise synergies and cross-over opportunities within the business to help maximise sales opportunities.

  • Develop productive working relationships with the relevant Sales teams/country heads, ensuring that they are kept up-to-date with work in progress.

  • Responsible for the successful implementation of the local marketing programmes to support the German business.

  • Identify opportunities through working with appropriate local market agencies and services in developing and implementing effective plans to achieve business objectives.

  • Develop a thorough knowledge of the country and local sales requirements, through working alongside sales teams, participating in relevant internal meetings, attending client meetings or industry events if appropriate and reading relevant press / market research.

Marketing Communications

  • Liaise with the rest of the marketing team and other departments if necessary, to co-ordinate and/or leverage from various activities.

  • Drive marketing themed communications / campaigns through sales teams / specific countries including:

  • Identifying marketing theme for communication opportunities and agree on a communication strategy & programme

  • Co-ordinate the themed communication effort with the relevant marketing team members and other departments if necessary, providing clear support requirements and deadlines.

  • Measure and report on feedback from these themed communications

  • Develop and maintain relevant, timely and compliant local language marketing communications – on and offline.

  • Ensure consistency and standards of support and materials provided to Sales/Sales Support

  • Ensure adherence to specific compliance regulations by country in working with both the IM EMEA as well as Meriten compliance teams.

  • Champion the roll out of marketing efficiencies such as Marketing Automation and CRM in Germany to ensure effective and targeted communications for the region.


  • Provide clear requirements, specifications and deadlines for production of marketing presentations/literature and event support.

  • Regional budget planning and management


Job Specific Competencies:

  • Need to be a self-starter who is out going, professional and confident
  • Must have drive and enthusiasm
  • Willingness to find and deliver solutions to overcome challenges
  • German language native or fluent bilingual German and English. (Demonstration of both German and English language is required for this role)

Technical Skills, Knowledge, Systems Knowledge

Academic/Professional Qualifications

  • Degree level education




For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark:

As one of the world's leading investment management organizations and one of the top U.S. wealth managers, BNY Mellon Investment Management combines agility, insight and scale to create and deliver strategies and solutions to address our clients' needs. Encompassing BNY Mellon's investment management firms, wealth management organization and global distribution teams, we draw on deep expertise to collaborate with clients and tailor our best ideas and resources to meet their specific needs. We pride ourselves on providing dedicated service through our network of global professionals who have a deep understanding of local requirements. With our extensive experience in anticipating and responding to the investment and financial needs of the world's governments, pension plan sponsors, corporations, foundations, endowments, advisors, intermediaries, individuals and families, and family offices, BNY Mellon Investment Management is dedicated to helping clients reach their goals.

BNY Mellon is an Equal Employment Opportunity Employer.

Primary Location: Germany-Hessen-Frankfurt
Job: Sales/Marketing
Internal Jobcode: 51564
Organization: BNYM IM EMEA Ltd-HR14104
Requisition Number: 1816788