BNY Mellon Careers

Marketing Data Analyst, Digital Analytics Team

Wroclaw, Poland
Digital


Job Description

Team description:  The Digital Analytics team is responsible for all reporting and analysis as it relates to owned, paid and earned marketing channels for BNY Mellon. This global team communicates insights to stakeholders and measures success as it relates to business impact.   As a successful candidate you will be given opportunity to acquire and develop knowledge from related fields. You will be responsible for:
  • Manage and analyze complex sets of digital and offline data (e.g. web, social, email, brand, event, etc.) to measure performance across marketing, business development and recruiting initiatives.
  • Analyze audience behavior through conversion data and multichannel attributions.
  • Perform and analyze multivariate and A/B testing to enable fact-based decision making.
  • Effectively interpret results and analysis to an audience with a varying degree of digital metrics knowledge.
  • Perform data validation and coordinate tagging and tracking parameter implementations for accurate data collection.
  • Maintain and optimize performance dashboards for all business areas and custom campaigns.

Qualifications

We are looking for candidates who have:
  • 2+ years of experience producing performance reporting and conducting data-driven analyses, ideally in a financial service company or digital marketing discipline/agency
  • Excellent analytic, mathematic, statistical, and creative problem-solving skills
  • Comprehensive knowledge and experience with digital metrics, conversion/audience segment/attribution analysis
  • Proven experience in the use of web analytics solutions (i.e. Adobe Site Catalyst, Google Analytics, Demandbase, etc.)
  • Experience with marketing automation platforms, CRM data, social media, data visualization and attribution tools (e.g. Marketo, Hootsuite, Tableau, Salesforce)
  • Proven project management experience with ability to manage multiple ongoing projects
  • Excellent verbal and written communication skills
  • Expert level proficiency of MS Excel, MS Access and MS PowerPoint
  • Bachelor's degree in math, statistics, economics or related field preferred
Our offer for you:
  • Excellent opportunities for training, growth and professional development
  • Mentoring and job shadowing programs
  • A multitude of opportunities to get involved in additional charity projects and engagement groups (mountain trips, football team etc.)
  • Language training course
  • Onsite kindergarten
  • Employee Referral Program
  • Health Promotion: Wellbeing and Innovation Centre, Wellbeing programs
What is more:
  • Fixed time contract of employment
  • Competitive salary
  • Health & Life Insurance
  • Private medical care
  • Multisport card / Cinema Tickets / Nursery subsidiary
  • Pension scheme
  • Location: Sagittarius, Sucha 2.
  • Working hours: 9:00-17:15

BNY Mellon is an Equal Employment Opportunity Employer.

Primary Location: Poland-Dolnoslaskie-Wroclaw
Job: Digital
Internal Jobcode: 85429
Organization: Marketing-HR08384
Requisition Number: 1818871