BNY Mellon Careers

IM EMEA Marketing – Product Marketing Manager

London, United Kingdom

Job Description

Company Overview: 

BNY Mellon Investment Management is one of the world’s largest investment managers. We believe that the right results begin by being relevant to every client whether that’s; access the way they want it, diversifying strategies, reassurance, or quality insights for better informed decisions.

That’s why we have designed a model that is truly built around investor’s needs - bringing together world-class investment managers with best of breed talent and unique cultures to deliver investment outcomes. This is combined with the global scale and strength of BNY Mellon Investment Management – connecting investors with opportunities across every major asset class in more than 100 markets and 35 countries.

Today, we have eight investment management firms in our stable: Alcentra, ARX, Dreyfus Cash Investment Strategies, Insight, Mellon, Newton Investment Management, Siguler Guff and Walter Scott.


We believe this is how investing should be and we are looking for talent to help us deliver on our promise.


BNY Mellon Investment Management is part of the BNY Mellon group (the corporate brand of The Bank Of New York Mellon).

Job Purpose:

To develop market-leading selling systems and ensure all product-related collateral is in line with positioning, compliant and updated on an ongoing basis.

Lead in the development new marketing collateral for wholesale and institutional channels, including but not limited to the promotion of BNY Mellon Investment Management’s core capabilities, new product launches and marketing campaigns.


Additionally, working with wider Product Marketing team to review, monitor and update the product selling systems for BNY Mellon Investment Management EMEA’s focus funds and strategies on an ongoing basis.



Support the Head of Product Marketing in the development and maintenance of market-leading selling systems and ensure all material is approved and distributed according to marketing processes and in line with compliance guidelines


Lead in the development of new marketing collateral for wholesale and institutional channels, working with BNY Mellon Investment Management boutiques, distribution and product strategy/development teams to ensure messaging resonates with target client types


Working with wider team and investment boutiques to manage the ongoing updates for all focus fund and strategy selling systems and ensure the most up to date version is distributed to sales as well as included on external channels


Manage the expectations of all stakeholders to ensure updates are provided in a timely manner on an ongoing basis


Continuously look for opportunities to ensure the production and distribution of the product of selling systems is efficient

Ensure the effective translation of all selling systems to ensure all regions are given consistent information in order to go to market on products


To support the Head of Product Marketing in the liaison with Boutique partners and ensure that information is gathered and then clearly communicated on an ongoing basis


Responsible for product data and messaging accuracy in all communication channels and to ensure that new product requirements are weaved into the information databases


Support colleagues in Programme Management team in the creation of bespoke collateral for Pan-European and regional campaigns

Comply with all corporate policies and procedures within the department

Alert management immediately of any significant changes to business risks and internal controls effectiveness

Notify management and/or Compliance immediately of any regulatory breach

Comply with health and safety policies and procedures operating within the business



    Core Competencies:


    Building Organizational Talent:

    • Change Leadership
    • Client Orientation
    • Developing Partnerships
    • Driving Execution
    • Operational Decision Making
    • Global Acumen


    People Management Competencies:

    • Attracting & Retaining Organisational Talent
    • Developing & Coaching Others
    • Managing for Results

    Technical Skills, Knowledge, Systems Knowledge (and associated skill level):

    • MS Word, Excel, Powerpoint   

    Academic/Professional Qualifications (or equivalent qualifiers):

            • Ideally degree educated and holder of IMC qualification

            For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark:

            As one of the world's leading investment management organizations and one of the top U.S. wealth managers, BNY Mellon Investment Management combines agility, insight and scale to create and deliver strategies and solutions to address our clients' needs. Encompassing BNY Mellon's investment management firms, wealth management organization and global distribution teams, we draw on deep expertise to collaborate with clients and tailor our best ideas and resources to meet their specific needs. We pride ourselves on providing dedicated service through our network of global professionals who have a deep understanding of local requirements. With our extensive experience in anticipating and responding to the investment and financial needs of the world's governments, pension plan sponsors, corporations, foundations, endowments, advisors, intermediaries, individuals and families, and family offices, BNY Mellon Investment Management is dedicated to helping clients reach their goals.

            BNY Mellon is an Equal Employment Opportunity Employer.

            Primary Location: United Kingdom-Greater London-London
            Job: Sales/Marketing
            Internal Jobcode: 51926
            Organization: BNYM IM EMEA Ltd-HR14104
            Requisition Number: 1900696