BNY Mellon Careers

IM EMEA - UK Marketing Manager

London, United Kingdom
Asset Management

Job Description

Company Overview: 

BNY Mellon Investment Management is one of the world’s largest investment managers. We believe that the right results begin by being relevant to every client whether that’s; access the way they want it, diversifying strategies, reassurance, or quality insights for better informed decisions.

That’s why we have designed a model that is truly built around investor’s needs - bringing together world-class investment managers with best of breed talent and unique cultures to deliver investment outcomes. This is combined with the global scale and strength of BNY Mellon Investment Management – connecting investors with opportunities across every major asset class in more than 100 markets and 35 countries.

Today, we have eight investment management firms in our stable: Alcentra, ARX, Dreyfus Cash Investment Strategies, Insight, Mellon, Newton Investment Management, Siguler Guff and Walter Scott.

We believe this is how investing should be and we are looking for talent to help us deliver on our promise.

BNY Mellon Investment Management is part of the BNY Mellon group (the corporate brand of The Bank Of New York Mellon).

Job Purpose:
A role for an experienced financial marketing manager, with a sound understanding of the broader marketing mix, investment products, local regulations and financial promotion rules.

Responsibility for regional marketing for UK, Ireland, Nordics and Netherlands Intermediary and Institutional in conjunction with Head of Marketing for these regions and local sales team and based in London. This will include the development and implementation of the country specific marketing plan, with contribution to the channel’s distribution strategy of BNY Mellon’s products and services. The person in this role should be effectively measuring all marketing activities and optimising and up weighting activities which are working and down weighting activities which aren’t. The plan will include promotion of products and strategies across our investment boutiques.

This role requires establishing a close working relationship with the sales team, our boutiques, client support and centralised marketing teams such as Planning and Projects, Marketing Operations, Editorial and fund information teams.

Be an active member of the EMEA Marketing team, working on centralised campaigns, champion the sharing of ideas and build an understanding of the overall marketing plan and its activities for the business as a whole.

The role will report into Head of UK Marketing alongside an additional headcount –Marketing Executive also based in London.

Regional Strategy & Planning:
Work with the Planning and projects team and the regional distribution team to challenge existing marketing strategies for the country with the aim to improve sales success.
• Ensure good communications and support on an on-going basis and regularly share activity plans from across the sales and marketing teams to leverage the various elements of the marketing mix
• Work with the various Sales teams to ensure marketing programme and deliverables for assigned markets are in line with business goals.
• Work alongside our investment boutiques to ensure plans are communicated with them.
• Where possible utilise synergies and cross-over opportunities within the business to help maximise sales opportunities.
• Develop productive working relationships with the relevant Sales teams/country heads, ensuring that they are kept up-to-date with work in progress.
• Responsible for the successful implementation of the local marketing programmes to support the local business.
• Identify opportunities through working with appropriate local market agencies and services in developing and implementing effective plans to achieve business objectives.
• Develop a thorough knowledge of the country and local sales requirements, through working alongside sales teams, participating in relevant internal meetings, attending client meetings or industry events if appropriate and reading relevant press / market research.

Marketing Communications:
• Design marketing programmes with the aim of giving insight and leads to the local sales team using our automation platform.
• Liaise with the rest of the marketing team and other departments if necessary, to co-ordinate and/or leverage from various activities.
• Execute pan-European programmes in your regions, tailoring to local client segment needs.
• Drive marketing themed communications / campaigns through sales teams / specific countries including:
 1) Identifying marketing theme for communication opportunities and agree on a communication strategy & programme
 2) Co-ordinate the themed communication effort with the relevant marketing team members and other departments if necessary, providing clear support requirements and deadlines.
 3) Measure and report on feedback from these themed communications
• Develop and maintain relevant, timely and compliant local language marketing communications – on and offline.
• Ensure consistency and standards of support and materials provided to Sales/Sales Support
• Ensure adherence to specific compliance regulations by country in working with both the IM EMEA.

• Provide clear requirements, specifications and deadlines for production of marketing presentations/literature and event support.
• Regional budget planning and management



Person Specification:

Core Competencies:
• Creativity
• Change Leadership
• Client Orientation
• Developing Partnerships
• Driving Execution
• Operational Decision Making
• Global Acumen

Job Specific Competencies:
• Need to be a self-starter who is out going, professional and confident
• Must have drive and enthusiasm
• Must have creativity to come up with new ideas and improve the ways of working
• Willingness to find and deliver solutions to overcome challenges
• German language native or fluent bilingual German and English. (Demonstration of both German and English language is required for this role)

BNY Mellon is an Equal Employment Opportunity Employer.

Primary Location: United Kingdom-Greater London-London
Job: Asset Management
Internal Jobcode: 51564
Organization: BNYM IM EMEA Ltd-HR14104
Requisition Number: 1907288