Vice President, Marketing Automation & Database Marketing

Job Description

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries. As of March 31, 2019, BNY Mellon had $34.5 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.

BNY Mellon Marketing

It is an exciting time to join BNY Mellon Marketing. Under the leadership of a new Chief Marketing Officer, Marketing has embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class marketing organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results. Marketing and Corporate Strategy both report into the Bank’s head of Strategy, and have a close, collaborative partnership to develop and execute the Company’s top growth initiatives.

Role description and opportunities

This individual will be part of a growing digital marketing demand generation team that is leading revenue-driven marketing across BNY Mellon’s global brand and businesses. We are looking for someone whose passion is marketing automation and database marketing. A digital marketer who is looking to improve the return on marketing efforts and create demand for products and services. If you are a forward-thinking leader, looking to join a team that is automating impactful, engaging digital marketing experiences, then come join us.

This senior leader will have a thorough knowledge of and ability to drive strategies in demand generation to support internal business marketing efforts that entail building journeys for key audiences, in complex global financial businesses. You will also play a key role in bringing new digital products to market. You will collaborate with other digital marketers and business stakeholders to capture requirements and translate them to create compelling revenue-driven and client-outcome-focused campaigns.

Key responsibilities include the following

Lead strategic creation/optimization of marketing automation methodology and standardization

Drive innovative, creative demand generation and marketing automation solutions and change in the enterprise organization

Translate business requirements into actionable demand generation campaigns

Analyze, define and document requirements for campaign development, workflow, internal and external checks for marketing automation and email systems

Develop organized programs in marketing automations systems – nurtures, emails, landing pages, managing segmentation, records and campaigns in Marketo

Present campaigns to senior stakeholders – strong verbal, presentation and written communications skills required

Assess estimate feasibility, cost, time, and compatibility with hardware and other programs

Lead projects that include assigning work to junior associates, off-shore resources and vendors, maintain budget while monitoring quality and managing stakeholder expectations

Execute campaign tactics to engage key audiences and build prospect and customer journeys for complex global financial businesses


A successful candidate should ideally have these qualifications

Proactive self-starter, ability to be a team player, highly-detail oriented and ability to improve and raise the marketing automation bar

10+ years of industry experience. Financial services exposure preferred

Extensive experience with Marketo required (Marketo Certified Expert preferred)

Thorough knowledge of Human/User-Centered Design principles

Demonstrated knowledge of Adobe Analytics, Salesforce CRM and Salesforce Marketing Cloud is preferred

Understanding of MarTech platforms and integrations – event systems, webinars systems, video systems, email testing tools (e.g. Litmus) and website CMS systems a plus

Understanding of HTML, CSS, Javascript, Angular JS, Bootstrap and responsive frameworks

Through understanding of B2B sales and relationship process, especially for long sales cycles

Knowledge of best practices in B2B marketing, interactive marketing and global demand generation with a heavy emphasis on process, optimization and measurement a plus; account-based marketing experience preferred

Experience in email and campaign quality assurance and testing

Well-versed with latest trends in digital marketing

Bachelor degree required


This role will be based in New York.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-New York-New York
Internal Jobcode: 85433
Job: Sales/Marketing
Organization: Corporate Marketing-HR08384
Requisition Number: 1910698