BNY Mellon Investment Management Marketing Automation Lead

Job Description

A fantastic opportunity for an experienced Demand Operations Manager to join a forward-thinking Marketing department within BNY Mellon Investment Management. 


The purpose of this role is to drive campaign execution, lead management processes and supporting technology globally, with particular emphasis on our Marketing Automation platform – Marketo.  This role will be critical to campaign execution, sales and marketing alignment and delivering a best in class Marketo support model to deliver value and measurable ROI to the business.



Bachelor's degree or the equivalent combination of education and work experience required. 5-10 years of related experience preferred; experience in the securities or financial services industry is preferred

 Preferred Qualifications

  • Marketo Certified Expert.
  • Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws.
  •  Proven recent experience proficiently working with marketing automation or ESP tools such as Marketo, Eloqua, Adobe, etc.
  • Experience in A/B and multivariate test design, execution and analysis.
  • Expertise in email programming (HTML) and production project management (EM delivery).
  • Experience producing email programs for investment products such as mutual funds, SMAs, CEFs, ETFs.
  • Data-driven individual with emphasis on test-learn-refine and high attention to detail.
  • Experience in project management and written and oral communications skills
  • A solid understanding of SFDC and its integration with Marketo.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-New York-New York
Internal Jobcode: 85404
Job: Asset Management
Organization: North America Distribution-HR11430
Requisition Number: 1910908