BNY Mellon Careers

Vice President, Marketing and Communication

Hong Kong, Hong Kong
Asset Management


Job Description

BNY Mellon Investment Management is one of the world’s largest investment managers. We believe that the right results begin by being relevant to every client whether that’s; access the way they want it, diversifying strategies, reassurance, or quality insights for better informed decisions.

   

That’s why we have designed a model that is truly built around investor’s needs - bringing together world-class investment managers with best of breed talent and unique cultures to deliver investment outcomes. This is combined with the global scale and strength of BNY Mellon Investment Management – connecting investors with opportunities across every major asset class in more than 100 markets and 35 countries.

  

Today, we have eight investment management firms in our stable: Alcentra, ARX, Dreyfus Cash Investment Strategies, Insight, Mellon, Newton Investment Management, Siguler Guff and Walter Scott.

  

We believe this is how investing should be and we are looking for talent to help us deliver on our promise. BNY Mellon Investment Management is part of the BNY Mellon group (the corporate brand of BNY Mellon).

  

BNY Mellon Investment Management, which is the umbrella name for all the investment management subsidiaries and affiliates within BNY Mellon, currently has a presence in 6 countries in Asia Pacific, namely Hong Kong, Shanghai, Singapore, Japan, Korea and Australia. The company also targets and services clients and distribution channels in other Asia Pacific countries (e.g. China, Taiwan).

 

The role:

BUILD AND EXECUTIVELY EXECUTE WORLD CLASS MARKETING STRATGEY FOR INTERMERDAIRY AND INSTITUTIONAL CLIENTS IN ASIA PACIFIC – Work alongside the distribution, business and central marketing team to develop an integrated marketing strategy for APAC which is in line with sales objectives and marketing objectives. Strategy should include all elements of the marketing mix, including but not limited to events, campaigns, digital and content. Effectively deliver the strategy in regions and optimize based on results. Ensure strategy is communicated with key stakeholders, and investment firms. 

 

Initiatives

  • DRIVE DIGITAL EXPERIENCE FOR APAC – Execute digital initiatives in the region to ensure excellent digital client experience. Manage the regional websites and content strategy for the regional social media channels.

  • ENSURE ROBUST MARKETING SYSTEMS AND PROCESSES ARE IN PLACE FOR APAC – Work alongside central marketing functions to ensure we have the correct systems and processes in place in the APAC region to ensure compliant and effective delivery of marketing communications.

  • EFFECTIVELY EXECUTE INTEGRATED CAMPAIGNS IN THE REGION – Plan and execute integrated campaigns in the region which span the marketing mix to deliver increased awareness for BNY Mellon Investment Management and our suite of products. Tailor campaign activities to each country and client segment where needed.

  • BUILD AND EXECUTE A STRONG EVENTS PROGRAMME – Build and execute a strong events programme which supports the sales effort and campaigns in the region. Leverage cross business opportunities and increase client loyalty and engagement        

  • ENSURE ALL MARKETING COMMUNCIATIONS AND ACTIVITIES ARE ON BRAND AND HELP BUILD OUR BRAND EQUITY – With the introduction of a strong brand for BNY Mellon Investment in May 2019. Ensure all marketing programmes and true to the new brand and build upon the ethos of the brand in future campaigns and initiatives.

  • DRIVE A CULTURE OF ACCOUNTABLE MARKETING Ensure all marketing activities are measureable. Provide regular reporting on activities to stakeholders and investment firms and use this to inform decision making. Champion Marketing Automation within APAC.

  • FOSTER EXCELLENT RELATIONSHIPS ACROSS THE BUSINESS INCLUDING SALES, COMPLIANCE AND PRODUCT TEAMS – Manage and foster excellent relationships across the business.

  • COLLOBORATE WITH SALES TEAM TO DRIVE THE RIGHT PRODUCT MIX – Influence the right product mix to meet the needs of customer and shareholders. Identify KPIs and manage marketing activities around them, communicating results and adjusting strategy accordingly

  • COMPETITOR INSIGHTS AND ANALYTICS – Periodically conduct competitive market analysis to enhance the value propositions

    Ideal candidate is: 

    • Flexible: you work hard and move fast, but aren’t afraid to change course when necessary

    • Passionate: you believe in putting our clients at the center of everything we build, and are relentless about building the best products for them

    • Analytical: you are driven by data and results, and are looking to solve our client’s biggest problems while making an impact on the business

    • Global: you are excited about working across a region with multiple time zones and nuances, and being part of a broader global team

Qualifications


  • Degree level education (Marketing, Finance or related degree is preferred)

  • Significant experience of working in financial services and in particular Asset Management within a marketing role.

  • Strong understanding of the distribution landscape and client profiles of institutional clients in APAC.

  • Digitally savvy, experience with publishing websites and Marketing Automation.

  • Fluid command of both English and Chinese (Mandarin/Cantonese).

  • Excellent verbal and written communication and presentation skills, and the ability to interface directly with internal and external clients.

  • Good attention to detail.

  • Excellent knowledge of MS Word, Excel, Marketing Automation and website publishing

    Core Competencies:

  • Creativity

  • Building Organizational Talent

  • Change Leadership

  • Client Orientation

  • Developing Partnerships

  • Driving Execution

  • Operational Decision Making

  • Global Acumen

     



BNY Mellon is an Equal Employment Opportunity Employer.

Primary Location: Hong Kong-Hong Kong-Hong Kong
Job: Asset Management
Internal Jobcode: 09702
Organization: IM APAC-HR11404
Requisition Number: 1910937