BNY Mellon’s Data and Analytics Solutions further extend Asset Servicing’s and Eagle Investment Systems’ capabilities in securities and cash in the world’s most important ‘asset class,’ data. As a software and content business, inclusive of Eagle data management, accounting, and performance platform and Intermediary Analytics’ sales and distribution data, the offering also includes a suite of new cloud-based products. An ecosystem of proprietary and third-party business applications are available to help firms manage their core investment process and beyond.
The Marketing Specialist role will help to implement marketing and communication projects in support of the firm's key strategic initiatives and business goals. In addition this individual will support global brand awareness, client acquisition, client and employee engagement. This individual role will work cooperatively with internal resources to support activities. The role will be part of the global marketing team based in the US.
What You Will Do:
Plans and executes go-to-market strategies in support of BNY Mellon Data and Analytics Solutions, inclusive of Eagle products. Plan and track activities and maintain a marketing budget
Is responsible for helping to manage the Data and Analytics Solutions brand, and oversee the production of promotional materials (largely digital), marketing through media channels, and managing vendor relationships to support marketing endeavors related to key initiatives
Create and execute marketing campaigns to build awareness and generate leads
Execute marketing automation initiatives and measure analytics
Supports social media activities
Support marketing events where Eagle is hosting or participating in industry events
Captures analytics and metrics around work being delivered, analyzes results and adjust proper action
Represents the company at meetings with internal and external stakeholders/ clients
Work in an Agile environment
You will be Successful If You:
Collaborate well with global marketing and sales colleagues
Have excellent analytical, critical thinking and problem-solving skills with attention to detail
Communicate well, both verbally and in writing
Perform effectively with limited guidance
Are results oriented and able to manage multiple concurrent projects
Adapt rapidly evolving and changing priorities; resilient and flexible
The Experience You Will Bring:
3-5 years of marketing experience
Superior organizational skills
Ability to lead ad-hoc groups to achieve objectives
B2B marketing experience, including account based marketing activities
Proven track record in the marketing of complex global brands and supporting the sales process
Knowledge of financial services technology is preferred
Experience in investment management industry is a plus
Proficient in Microsoft Office software products
Experience in Adobe Creative Cloud preferred
Exceptional written and oral skills
BS/BA in Marketing, Communications, English or related field
Supports marketing and communication tasks in support of the firm's key strategic initiatives and business goals in addition to day-to-day support of brand awareness, client acquisition, client and employee engagement. Strong writing and communications skills. Works cooperatively with internal resources to support activities. Seeks technical guidance, as needed. Is tasked with moderately complex projects related to marketing and communication efforts. Establishes good working relationships with internal teams. Demonstrates working knowledge of industry/segment trends, market climates and competitive activities. Adheres to policies and procedures and is familiar with company practices. Takes responsibility for actions Manages a small or specialized team of professionals or multiple teams, including coaching, performance management and resource allocation. T Submits expenses.
Bachelor's degree or the equivalent combination of work experience required 3-5 years of related experience preferred; experience in the securities or financial services industry is preferred
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
Primary Location: United States-Massachusetts-Wellesley
Internal Jobcode: 09701
Job: Asset Servicing
Organization: AS Eagle Cloud And EMS-HR06432
Requisition Number: 1913843