Director of Digital

Job Description

Director of Digital: The Candidate is responsible for establishing the criteria, processes and systems to effectively measure, monitor and report on the digital user experience for BNYMellon.com and related digital channels. This includes content optimization, identification of actionable business intelligence, and insights that would enhance or evolve channel effectiveness. This role reports to the Director, Digital Marketing to establish priorities and ensure alignment with overall digital strategy. Develop and implement a uniform approach to measuring the effectiveness across digital marketing channels, campaigns and related activities including websites, social media, email marketing activities, paid search, and syndicated content. Team with business units to establish meaningful key performance indicators and related dashboards. Lead one or more strategic initiatives within the digital marketing function (e.g. platform enhancements, program development, applicaton development, etc.) including resources and budget. Support business leadership to ensure digital programs and initiatives are delivering to their satisfaction. Work closely with risk, compliance and technology to ensure digital marketing policies, procedures and best practices are compliant, up-to-date, and housed in approapraite manner. Work with legal, procurement and finance (and other business partners) to on onboard vendors or maintain contracts.Min Education: BA/BS- Min Experience: 10 years experience- Pref Education: Graduate- Pref Experience: 10-12 years experience

Qualifications

BA/BS- Min Experience: 10 years experience- Pref Education: Graduate- Pref Experience: 10-12 years experience
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.


Primary Location: United States-New York-New York
Internal Jobcode: 46037
Job: Asset Servicing
Organization: Global AS Asset Owners-HR09364
Requisition Number: 1918226